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BACKBAR tobacco and OTP display X6 rack set (12′), illuminated with header, accommodating up to 8,424 cigarette packs

 BACKRACK

Description

Looking to boost operational efficiency and modernize your storefront? Meet our BACKBAR – the ultimate high-capacity, illuminated backbar solution designed to elevate your front-of-store experience.

High-Density & High-Impact: 

Massive Capacity: 72 height – adjustable shelfs featuring 9-pack width and 13-pack depth + 12 storage drawers, for maximum product density

Versatile Organization: Equipped with Flexi-Pushers that adjust to any product width, ensuring your inventory always looks full and organized.

Premium Presentation: Features 6 illuminated shelves and 3 illuminated price channels to catch the customer’s eye and make pricing clear.

Built for Convenience: 

Plug-and-Play: Skip the headache—this unit comes fully pre-assembled. Just place it, plug it in, and start selling immediately.

Fast Restocking: Designed for ease of use, the adjustable drawers and pushers make inventory management faster than ever.

Lightweight Powerhouse: Delivering maximum functionality in a sleek, 110 lb. module that fits perfectly into any retail layout.

Technical Details

  • Built of 6 connectable BACKBAR units.
  • 72 height-adjustable shelves for flexible product configuration.
  • Each shelf holds 9 Flexi-pushers wide and 13 packs deep.
  • Flexi-Pushers - adjustable-width pushers accommodate multiple product sizes and form factors.
  • Includes 12 large storage drawers.
  • Features illuminated headers for enhanced visibility and brand impact.
  • 6 illuminated shelves on each of 6 units to maximize product visibility.
  • 3 illuminated price channels on each of 6 units for clear pricing communication.
  • Plug-and-play design with no assembly required.
  • Lightweight construction: only 110 lbs. per module.
  • Designed to maximize product capacity, SKU organization, presentation flexibility, and backbar efficiency.

 

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HEIGHT: 80 IN
WIDTH: 144 IN
DEPTH: 18 IN
WEIGHT: 660 LBS

$ 10,176

WE’RE HERE TO HELP

The Ultimate
Tobacco Display

Stocked locally. Fast nationwide shipping

Customer Support M-F 8:00am-8:00pm EST

Commercial warranty

Self-replaceable parts

Direct technical assistance

Your story is our story

BUILT FOR STORE OWNERS

Your Success Drives Everything We Do

We understand the daily challenges of running a retail store — limited space, staffing costs, and the need to maximize every product category.
That’s why PALRAM 4U solutions are built to deliver measurable results in real operating conditions.

frequently asked
questions

Explore our frequently asked questions to find quick solutions, or reach out to our support team if you need more help.

ANY QUESTIONS?

We’ve got answers. If you need more info, just reach out to our support team. We’re happy to help!

Palram 4U provides a full range of tobacco display solutions including:

  • Preassembled Backbars
  • Modular FlexRack systems
  • Counter-top units
  • Overhead dispensers
  • Modular dispensers
  • Pushers and accessories

Our solutions are designed to improve visibility, compliance, and operational efficiency at the point of sale.

  • Tobacco / Vape specialty store:
    Backwall is often preferred due to height adjustability for different product formats.

    Convenience store:
    Both Modular and Backwall work well → Choice depends on layout and operational preference.

  • BACKBAR = Maximum capacity + adjustable shelf heights + adjustable pusher width + 6 individually illuminated shelves + 2 storage drawers.
  • FlexRack = Maximum flexibility – build as high and as wide as you need + pull-out shelves + adjustable pusher width + all shelves are individually illuminated.

See below for more info.

Choose BACKBAR if:

  • You need adjustable shelf heights.
  • You require maximum SKU capacity.
  • You want a centralized storage wall behind the counter.
  • Your store has high sales volume and large assortment.
  • You’d like to have drawer storage at the bottom of wall.
  • You only care for illuminating the upper half portion of your rack.

Backwall systems feature:

  • Height adjustable shelves.
  • High capacity for SKU variety.
  • Storage drawers.

Typical use case:

  • Tobacco shops (especially with diverse vape formats)
  • High-volume convenience stores

Choose FlexRack if:

  • You need pull-out drawers/shelves for easy access.
  • You want all shelves illuminated.
  • You value flexibility and reconfiguration over time.
  • You prefer distributed storage (not one large wall).

Modular systems offer:

  • Flexible configurations (expandable horizontally/vertically)
  • Pull-out shelves
  • Clean, accessible SKU presentation
  • Full illumination at each shelf

Typical use case:

  • Convenience stores and smoke shops
  • Retailers with frequent planogram changes / limited space

ANY QUESTIONS?

We’ve got answers. If you need more info, just reach out to our support team. We’re happy to help!

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