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FLEXRACK™ Tobacco TOWER X6 set for up to 8,424 cigarette packs and OTP

FlexRack

FLEXRACK™ is the ultimate plug-and-play modular tobacco and Other Tobacco Products (OTP) display system.
Each FLEXRACK™ unit is fully stackable, allowing you to build your fixture upward with ease up to 12 illuminated tiers high backbar.
Designed to streamline your sales, boost operational efficiency, and optimize product visibility, it offers a high-density, high-impact, and fully configurable solution that evolves with your inventory and store layout.

Key Benefits

Premium Presentation: Fully illuminated shelves light up products for maximum visibility, creating a strong product impact and driving sales.
Modular & Adaptive Design: A totally flexible system that can be built to any height or width to suit your space whether it is a compact countertop, a corner, a back-bar, or a full wall.
Tool-Free Flexibility: Change layouts on the fly with a zero-fuss, self-assembling setup that requires no special tools and takes just 10 minutes.
Fast Restocking: Smooth-slide pull-out drawers and adjustable pushers make inventory management and restocking fast, easy, and efficient.
Organized Appeal: Equipped with state of the art Flexi-pushers ensuring your inventory always looks completely full, neat, and organized to capture customer attention.

72 pull-out shelves, each with 9 pushers wide, 13 packs deep incl. base units and illuminated headers.
Base unit: Each individual tower requires a dedicated base unit that houses the electrical components to power the shelf illumination.
Stacking Configuration: Fully stackable up to 12 illuminated tiers high + header for maximum vertical product density.
Header Option: A header can be added to the top of the tower for additional branding and product visibility.
Shelf Capacity: 9 pushers wide by 13 packs deep, allowing for a maximum product density of up to 117 packs per pull-out drawer.
Module Weight: Delivering maximum functionality in a sleek, lightweight 110 lb. module that fits perfectly into any retail layout.
Product Compatibility: Equipped with pre-installed, adjustable spring-loaded Flexi-Pushers that adjust to any product width, shape, or new form factor – fitting any product size from slim to king, square to round.
Accessibility: Designed with smooth-slide, pull-out shelves/drawers for fast, easy, and efficient restocking.

HEIGHT: 84 IN

WIDTH: 12 IN

DEPTH: 16 IN

WEIGHT: 30 LBS

$ 9,150

Buy With Confidence

Stocked locally. Fast nationwide shipping

Customer Support M-F 8:00am-8:00pm EST

Commercial warranty

Self-replaceable parts

Direct technical assistance

Your story is our story

BUILT FOR STORE OWNERS

Your Success Drives Everything We Do

We understand the daily challenges of running a retail store — limited space, staffing costs, and the need to maximize every product category. That’s why PALRAM 4U solutions are built to deliver measurable results in real operating conditions.

We installed the BackBar units across multiple stores, and the impact was immediate. The full-shelf illumination makes every product stand out, and the layout keeps everything clean and easy to navigate. What surprised us most was the sales lift. High-margin categories started moving faster within weeks.

It’s one of those rare upgrades that improves both the customer experience and store efficiency at the same time.

“If you need something flexible enough to work in tight spaces and even on the countertop— the FlexRack delivers perfectly. It fits where other fixtures simply can’t, without compromising on capacity or visibility.
The illumination is a standout feature. Even in smaller areas, the products are fully lit and impossible to miss, which really helps drive impulse purchases. It’s a smart, space-efficient
solution that performs.”

“Since installing Palram 4U’s tobacco backbars with individually illuminated shelves, we’ve seen a clear uptick in sales. The bright, focused lighting makes every pack stand out — drawing attention to new or premium lines and speeding upproduct selection.”

Palram 4U’s illuminated tobacco backbars have been a game changer. The individually lit shelves really grab attention and make the whole section feel more premium. We’ve seen faster product pickup and a solid boost in sales – especially on higher-margin SKUs.”

Palram 4U’s illuminated tobacco displays create a premium feel of our store and generate a steady increase in tobacco sales
since installation.”

frequently asked
questions

Explore our frequently asked questions to find quick solutions, or reach out to our support team if you need more help.

ANY QUESTIONS?

We’ve got answers. If you need more info, just reach out to our support team. We’re happy to help!

What is the difference between BACKBAR and FlexRack systems?

BACKBAR = Maximum capacity + adjustable shelf heights + adjustable pusher width + 6 individually illuminated shelves + 2 storage drawers.
FlexRack = Maximum flexibility – build as high and as wide as you need + pull-out shelves + adjustable pusher width + all shelves are individually illuminated.

See below for more info.

Which system is better for my store?

Tobacco / Vape specialty store:
Backwall is often preferred due to height adjustability for different product formats

Convenience store:
Both Modular and Backwall work well
→ Choice depends on layout and operational preference

Can I combine FlexRack and BACKBAR systems?

Yes. Many retailers use:

BACKBARs for main storage
FlexRack modular units for secondary or promotional areas

Are your pushers compatible with all tobacco products?

In most cases, no. However, for unique product formats, custom adjustments can be provided.

How many SKUs can the displays handle?

Depends on the system:

BACKBAR: High SKU capacity, optimized for large assortments
FlexRack: Flexible SKU distribution across units

Counter-top units: Typically 5+ SKUs per unit

What warranty do you offer?

Our displays are easy to clean thanks to non-absorbent materials. Simply use a soft cloth with mild cleaning solutions (avoid abrasive components) to keep it hygienic.