BACKRACK
Looking to boost operational efficiency and modernize your storefront? Meet our BACKBAR – the ultimate high-capacity, illuminated backbar solution designed to elevate your front-of-store experience.
High-Density & High-Impact:
Massive Capacity: 36 height – adjustable shelfs featuring 9-pack width and 13-pack depth + 6 storage drawers, for maximum product density
Versatile Organization: Equipped with Flexi-Pushers that adjust to any product width, ensuring your inventory always looks full and organized.
Premium Presentation: Features 6 illuminated shelves and 3 illuminated price channels to catch the customer’s eye and make pricing clear.
Built for Convenience:
Plug-and-Play: Skip the headache—this unit comes fully pre-assembled. Just place it, plug it in, and start selling immediately.
Fast Restocking: Designed for ease of use, the adjustable drawers and pushers make inventory management faster than ever.
Lightweight Powerhouse: Delivering maximum functionality in a sleek, 110 lb. module that fits perfectly into any retail layout.
WE’RE HERE TO HELP
BUILT FOR STORE OWNERS
We understand the daily challenges of running a retail store — limited space, staffing costs, and the need to maximize every product category. That’s why PALRAM 4U solutions are built to deliver measurable results in real operating conditions.
We installed the BackBar units across multiple stores, and the impact was immediate. The full-shelf illumination makes every product stand out, and the layout keeps everything clean and easy to navigate. What surprised us most was the sales lift. High-margin categories started moving faster within weeks.
It’s one of those rare upgrades that improves both the customer experience and store efficiency at the same time.
Green Gorilla – Amarillo, TX
“If you need something flexible enough to work in tight spaces and even on the countertop— the FlexRack delivers perfectly. It fits where other fixtures simply can’t, without compromising on capacity or visibility.
The illumination is a standout feature. Even in smaller areas, the products are fully lit and impossible to miss, which really helps drive impulse purchases. It’s a smart, space-efficient
solution that performs.”
Rainbow Smoke Shop – Princeton, NJ
“Since installing Palram 4U’s tobacco backbars with individually illuminated shelves, we’ve seen a clear uptick in sales. The bright, focused lighting makes every pack stand out — drawing attention to new or premium lines and speeding upproduct selection.”
RVC, Ashland OR
Palram 4U’s illuminated tobacco backbars have been a game changer. The individually lit shelves really grab attention and make the whole section feel more premium. We’ve seen faster product pickup and a solid boost in sales – especially on higher-margin SKUs.”
Frank’s Cigar Shop, Tucson AZ
Palram 4U’s illuminated tobacco displays create a premium feel of our store and generate a steady increase in tobacco sales
since installation.”
Green Gorilla, Oklahoma City OK
Explore our frequently asked questions to find quick solutions, or reach out to our support team if you need more help.
We’ve got answers. If you need more info, just reach out to our support team. We’re happy to help!
Convenience store:
Both Modular and Backwall work well
→ Choice depends on layout and operational preference
Yes. Many retailers use:
In most cases, no. However, for unique product formats, custom adjustments can be provided.
Depends on the system:
Counter-top units: Typically 5+ SKUs per unit
Our displays are easy to clean thanks to non-absorbent materials. Simply use a soft cloth with mild cleaning solutions (avoid abrasive components) to keep it hygienic.
We’ve got answers. If you need more info, just reach out to our support team. We’re happy to help!
CHOOSE YOUR CONFIGURATION
W6' X H84'' X D16'' with Header
FLEXRACK™ Tobacco TOWER X3 set for up to 4,212 cigarette packs and OTP
$ 4,575
W2' X H9.8''
Illuminated Header for FLEXRACK™ tobacco and OTP display system
$ 60
W2' X H42'' X D16''
Set of 5 stackable units for FLEXRACK™ tobacco and OTP display system – accommodating up to 585 Tobacco packs (includes base unit)
$ 395
W12' X D18'' X H80'' + Header 9.8"
BACKBAR tobacco and OTP display X6 rack set (12′), illuminated with header, accommodating up to 8,424 cigarette packs
Original price was: $ 11,400.$ 10,450Current price is: $ 10,450.
W2' X H7'' X D16''
Base for FLEXRACK™ stackable tobacco and OTP display system – accommodating up to 117 Tobacco packs (illuminated)
$ 185
W2' X H7'' X D16''
Stackable unit for FLEXRACK™ tobacco and OTP display system – accommodating up to 117 Tobacco packs (illuminated)
$ 135
